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TANK IT
Creative & Art Direction for World of Tanks TikTok Campaign
Challenge
Build the visual identity and campaign materials for a World of Tanks project about pursuing goals despite obstacles.
Solution
In my role as Art Director, my responsibilities included:
• Developing the visual identity and branding for the project
• Designing the website and overseeing quality throughout its production
• Creating production documentation for all visual components
• Supervising the quality of all visual assets (graphics, motion design)
• Ensuring consistency and adherence to the project’s brand style
• Managing the work of outsourced graphic designers and motion designers
• Participating in the video production process on set
• Overseeing the advertising photoshoot and coordinating photographers
This project was completed in 2021 for Wargaming. All rights reserved.
Video production: https://partizanproduction.com/
Model photography: https://kanaplevleydik.com/
The “TANK IT” project is a story about people who aren’t afraid to speak openly about the challenges and obstacles they had to overcome to achieve success. “TANK IT” is the battle cry of World of Tanks players who show perseverance and strength of spirit in any situation. True tankers know how hard it can be to reach their goals, yet they always push through to victory. To “tank” means to achieve your goals no matter what.
A key objective of this campaign is to show, through influencers and opinion leaders, the importance of pursuing your goals despite any difficulties. The main heroes of the project are OG Buda (Russia), Alexey Savko (Belarus), and Zhenis Omarov (Kazakhstan). Rapper OG Buda also recorded a special track titled “TANK IT.”
As part of the #TANK IT challenge, TikTok users were invited to create a video where they share their personal story of “how you can transform your life and achieve success if you show persistence and strength of character.” The project was supported by popular bloggers such as Danya Milokhin, Artur Babich, Gusein Gasanov, Dima Gordey, and many others.
Campaign
