World of Tanks

Game interfaces, Global Map, Battle of Bloggers, Mail and Hall of Fame

Year
2014–2019
Role
Senior UX/UI Designer, Lead UX/UI Designer
Scope
Game interfaces, Global Map, Battle of Bloggers, Mail and Hall of Fame
UX / UIGame InterfacesGUI Animations

Challenge

Design interfaces for a wide range of World of Tanks in-game features and player scenarios.

Solution

During my six years working on World of Tanks, I designed a wide range of features for the game client and supported game marketing initiatives.

This case study presents selected in-game features that can be shared publicly.

Many other projects remain under NDA, as they are still in development.

World of Tanks
Battle of Bloggers

UX/UI design and supervision of the game interfaces in the World of Tanks client for the "Battle of Bloggers" game event. This is a big project held in the game World of Tanks. Where the player was offered to join one of four well-known bloggers, play in his team and receive rewards for his personal and team progress.

Global Map 2.1

UX and GUI design of the meta-game "Global Map" for World of Tanks. Features of the new version of the global map is integration of World of Tanks and World of Warships into one common meta-game and common world map.

World of Tanks Mail

UX/UI design for Mail in World of Tanks. Mail is a game mail content system that allows players to exchange letters, activate promotional codes, and receive various benefits in the game. Players also receive regular mails with detailed descriptions of game changes and updates

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Project details

World of Tanks

Creative corporate site for game studio. DPS Games is a proud member of the Wargaming family and home to a great deal of passion and love for video games.

Founded in Guildford, UK, DPS Games is a globally distributed development studio, dedicated to building new games which are action packed, and universally loved.

Overview

The project began with a simple objective: create a digital experience that could better reflect the company’s evolution while supporting future growth. Beyond visual refinement, the challenge was to establish a scalable design foundation capable of accommodating new products, content, and business needs without sacrificing consistency or usability.

Rather than approaching the task as a website redesign, the project evolved into the creation of a flexible digital platform combining branding, product thinking, and editorial communication.

My Role

I led the creative direction of the project from concept development through final production, shaping the overall visual language and ensuring consistency across every stage of execution.

My responsibilities included creative strategy, art direction, visual concept development, production supervision, stakeholder communication, and collaboration with multidisciplinary teams throughout the project lifecycle.

Challenge

The objective was to create a digital experience that reflected the company’s evolution while establishing a flexible visual system capable of supporting future growth. Beyond redesigning the interface, the project required balancing brand consistency, usability, and scalability within a demanding production schedule.

Every design decision needed to satisfy both business objectives and long-term operational requirements without compromising the overall user experience.

Creative Concept

Rather than approaching the project as a collection of individual screens, the goal was to create a coherent design language that could scale across products, content, and future communication.

The visual direction combined editorial layouts, strong typography, structured composition, and a restrained interface system to establish a timeless aesthetic while maintaining clarity and usability. Every element was designed to support both storytelling and functionality.

Execution

The project was delivered through close collaboration between design, development, content, and marketing teams. A modular design system was established to ensure consistency across every page while allowing enough flexibility for different types of content and future expansion.

From early concepts to final implementation, every stage focused on creating reusable components, improving production efficiency, and simplifying long-term maintenance without sacrificing visual quality.

Team

Creative Art Director:
Alex Dashkevich
Project Manager:
Vadim Kurtov
UX Designer:
Vasiliy Terkin
UI Designer:
Vadim Vadimov