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World of Tanks Tank Festival
Art Direction for Tank Festival Artworks & Website Design
Challenge
Create a coherent family of marketing artworks for the Tank Festival events while giving each event a distinct visual identity.
Solution
Art Direction — Festival Marketing Art Series
Tank Festival, a brand-new collection of in-game events is launching to mark the 9th anniversary of World of Tanks’ release
I provided art direction for a series of marketing visuals created for a festival campaign.
Each artwork was created for a specific event and featured unique color coding and illustration with bold, distinctive imagery tailored to that event.
My role included:
Developing the overall visual concept and bold artistic direction for the entire series
Creating rough sketches and composition drafts in collaboration with artists
Delivering quality control and ongoing feedback during the production of each image
Conducting final review and approval of all artworks before release
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Many thanks to the artists from Wargaming Creative Agency for the excellent implementation of all the works
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Made for Wargaming. 2019
Artworks
Website
A vibrant promotional website bringing a series of World of Tanks in-game events together under one Tank Festival concept.
I developed the website idea and concept, designed its structure and interactive UX prototype, created the UI, and art-directed and reviewed artwork with the artists.
